W.L. Gore and Associates has a unique culture and wanted to create a recruitment video to reflect just that and help potential candidates better understand Gore’s culture. We worked with the Employer Brand team to build momentum for a company-wide initiative that explained the culture and benefits of Gore, while showcasing the terrific people already in-house.
This spot was shot in the Capabilities Center on the Gore campus, and we recruited the most enthusiastic employees at hand. The result surpassed expectations, as the video approach and style became the foundation of a much-larger recruitment and retention campaign.
This spot remains active in the W.L. Gore and Associates portfolio of materials, and a central part of their messaging.